Claiming the Leadership Role

Our vision is to propel your business into a leadership position by transforming your key brand touch point, your website, into a brand TrustPoint^TM. The website will generate trust and confidence, convert, drive growth and articulate what makes you so unique. Ultimately it will position you as the leader in your space while facilitating lead generation. From there we can create additional TrustPoints^TMto support market awareness by amplifying these TrustPoint^TM through both traditional and digital marketing.

Customer experience is the next competitive battleground. It is where business is going to be won or lost.

Jerry Gregoire, DELL CIO

It is our belief that the digital brand experience and traditional brand touch points must be consistent to instill trust.

Creating World-Class TrustPoints^TM

Evoke Solutions believes that every brand interaction must instill confidence and trust in the products and services you offer. This starts with the website, where together we will elevate this key brand touch point to convey your unique offering, leadership, history and continued innovation. From there we recommend looking at the entire digital ecosystem – from LinkedIn to emails. We will establish you as a world-class local brand – one that consistently instills confidence and drives engagement at every touch point and with every interaction.

Once the digital touch points have become TrustPoints^TM, we recommend amplifying them through best practices in SEO optimization, digital marketing, content marketing and thought leadership to increase your exposure and drive growth while supporting long-term relationships and referrals. We can also support all sales and marketing efforts with traditional print and direct marketing work. We believe in delivering exceptional value, and all of our strategic and creative work is done with future growth and client acquisition in mind.

The Market Leader

In order to claim the leadership role in your market and different verticals, we recommend redesigning and replatforming the website with these five key initiatives:

Engagement and Personalization

Engage with your different audiences and market segments with high quality assets and personalized, high-frequency content. Personalize their experiences with relevant content to further drive engagement and make each unique segment feel that your company is the right choice for their needs.

Our Vision for Engagement and Personalization

Organic Search Optimization

Drive domain authority and organic search performance by focusing on an SEO first strategy that will exponentially increase search rankings, brand awareness and exposure. We believe SEO must extend beyond the website to include the entire digital landscape.

Our Vision for Improving SEO

Integrated Digital Ecosystem

Build an integrated digital ecosystem beyond just the website that starts with lead generation but also includes email marketing, CRM and social media to further build trust, improve engagement, drive SEO success and ultimately conversions.

Our Vision for an Integrated Digital Ecosystem

Best in Class Technology

Leverage best in class technology to ensure engagement is platform-agnostic, the website is easy to maintain, follows best in class SEO, social and user experience, and will stay current. The platform-agnostic approach allows us to seamlessly create brand experiences in everything from WordPress to SharePoint and everything in-between.

Our Vision for Best-In-Class Technology

Maintaining Leadership

Maintain vertical and market leadership by continually evolving with analytics, A/B testing and conversion optimization to enhance and innovate client communications and the entire digital ecosystem.

Our Vision for Maintaining Your Leadership Position

Team Members

We are proud to be able to provide a project team of individuals who are responsible for creating the work you see featured here from past clients, and who all share a passion for their craft and the success of our clients.

We have kept our business small and lean to make sure our clients are only getting our “A” team. The leaders identified here will be your main points of contact and are supported by other key staff from our team who continually deliver success – including two full stack developers. We have developed a very unique way of developing websites that relies on repeatable excellence – allowing us to start, where most other agencies end a project.

Jeff Howard – President, Director of Client Services
Niilo Autio – Creative Director, UX/UI & Brand Design
Priyanka Patel – Senior Full Stack Developer & Development Lead
Darragh Fitzgerald – Strategy, Analytics & Project Management
Sarah Karsh – Front End Developer & Web Accessibility
Lucie McElroy – Digital Marketing & Social Media Specialist
Kathi Ovelgonne – Project Manager Digital & SEO
Kiefer Douse – Strategy, Analytics & Project Management
Urvashi Patel – Web Developer
Bennett Grainger – UX/UI & Brand Design

Working Together

We have the team, experience and passion to transform and modernize your website and create a lead conversion platform while clearly positioning you as the leader in the space. We believe a successful relationship is founded on collaboration and interaction. We welcome the opportunity to learn more from your team and then collectively create the right strategic vision to exponentially change your business and drive success.