Evoke Solutions collaborated with LifeSpeak to rethink the firms growth strategy, communication roadmap and develop the future brand footprint. Evoke Solutions lead a complete rebrand, creating a brand impression indicative of the incredible product offering their client had been enjoying for over a decade.
A Global Voice
As the firm’s growth was accelerating new staff needed to understand the corporate culture, what made the firm great and at the same time have a unified voice and message so team members could communicate to clients and partners with confidence and efficiency.
Empowering Others
Once the new brand was brought to live, we developed detailed brand Standards to ensure all brand collateral remained consistent – regardless of who was creating the touch-point.
A Long-Sales Cycle
Evoke Solutions worked closely with LifeSpeak’s top sales representatives to create powerful sales collateral, proposal and Power Point templates, videos and email marketing to support all aspects of their sales cycle. We supported everything from cold calling to ongoing “drip” marketing, to dynamic live in-person presentations.
More Than a Tagline
Evoke Solutions developed all their new messaging, but it was the tagline that provided both inspiration and aspiration.
You Know. You Can.
It is a call to action, motivating, and it speaks to the end result of engaging with LifeSpeak – being informed and motivated.
Partnering in Success
Strategy and Brand Vision
Identity and Tagline
Brand Architecture and Messaging
Brand Standards
Art Direction
Print and Packaging
Traditional Marketing
Email and Digital Marketing
Web and interactive
Video and Motion Graphics
SEO, SEM and Analytics
Client Testimonial
“For our ten year old business, the rebranding immediately changed the conversations with our key prospects – we had instant credibility.”
Michael Held – CEO Lifespeak