As Indigo embarked on a free-national loyalty program, Evoke Solutions was tasked with naming, identity, positioning, messaging, branding and all communication touch-points.
A National Success
Care was taken when building the brand to not just translate the brand, but build a brand that worked for both their French and English audiences.
A Perfect Tie-In
Plum worked on many levels. First the ‘colour’ tied in directly with Indigo, but more importantly beyond colour and fruit, plum means an unexpected windfall, valuable, coveted and desirable. Combined with the position statement “Enrich Your Life” we hit a home-run.
Partnering in Success
Strategy and Brand Vision
Naming and Identity
Brand Architecture and Messaging
Brand Standards
Art Direction
Print and Packaging
In-store experience
Web and interactive
Email and Digital Marketing
Client Testimonial
“It seems impossible to continually produce at such a high-level, but once again Evoke Solutions has redefined excellence with Plum Rewards”
Heather Reisman – CEO Indigo