Repeatable Excellence
Great solutions are not feasible without engaging relationships. Evoke solutions has been very fortunate to develop long-term relationships with clients who challenge us, share our high expectations and actively participate in creating the ideal solution.
Our Repeatable ExcellenceTM process ensures our clients’ benefit for the team’s collective learning over the past 20 years. Our process allows individuals to pass-forward the learnings from each project, allowing us to continually redefine excellence.
These projects provide insight into the innovation and dedication to our craft that we bring to each project, and the results your team can expect over and over again from our team.
Evoke Solutions began working with Kobo when they were a start up with four people and built a brand to not only compete against Sony, Apple, Amazon and Google – but win. When they were acquired by Rakutan 30 months after inception they were the #2 global eBook company.
Global Vision, Global Success
Rather than trying to win in the US, the strategy was to be #1 in every other country. The name Kobo, while being an anagram of Book, also has no meaning in any language and has no need to be translated. All of the UX, video and marketing work was created with the understanding it would be localized – often in over a dozen languages.
Listening and Innovating
Once we laid the foundation for a world-class brand, our job was to fight for consistency while continually innovating and evolving the brand. We leveraged A/B testing across all platforms to continually improve conversions and engagement, while we drove innovations such as reading life and pulse to capture key market share.
Touch Interface
From the online experience, to working with 16 shades of grey with the touch-readers, our team created the UX and UI that helped define eReading.
Consistency and Engagement
From email marketing, to retargeting, to social and traditional marketing, our team drove engagement and consistency by ensuring all touch points were instilling trust and confidence in the brand.
Partnering in Success
Strategy and Brand Vision
Naming and Identity
Brand Architecture and Messaging
Brand Standards
Art Direction
Print and Packaging
Tradeshows
Traditional Marketing
Email and Digital Marketing
Web and interactive
Video and Motion Graphics
SEO, SEM and Analytics
Client Testimonial
“Evoke Solutions was an important partner at our inception as we set the foundation for the Kobo brand, and drive it rapidly to be the #2 eBook player worldwide”
Michael Serbinis – CEO Kobo