Building Trust
We believe that building trust and confidence with your current and prospective clients is the primary goal of B2B and B2C communications efforts.
Ultimately, you need to drive sales, but that process starts much earlier on with instilling confidence with those who encounter your brand. One of the ways we do this is to ensure all your TrustPoints are up to par with the brand and are consistently of high quality.
40%
of B2B Buyers say LinkedIn is important when researching a purchase
Connecting with the Right People
The stories you tell different audiences illustrate how your company, your services and your people are of interest or of value to them. These stories tell why they want to choose you and how engaged they will become with the brand. Communications are most effective when you directly speak to the unmet needs of your potential clients and create a shared belief.
We feel effective B2B and B2C communications both start with a single, general belief:
Brands that talk about themselves (talk to themselves), experience far lower engagement than brands that talk about what they do for their customers. One great example is the work we did with our client, Aquicon. You can read the case study here. This work is a great example of what we call Thought Leadership. This is an approach we take with clients to elevate their position in the marketplace and specifically, within their category of practice.
You don’t need to be everything to everyone.
Walk before you run.
The right content will create the greatest engagement within your industry and markets while promoting domain-authority and cross-linking strength, and most critically – drive new leads to your website.
Reach. Resonance. Reaction.
Your content needs to reach your intended audience, be engaging to them in a meaningful way, as to solicit a reaction of that experience.
Amplification
The contemporary social media landscape requires a level of amplification to ensure your strategy, creative, and production dollars are used effectively. If nobody sees your message, did it even exist? We believe that every piece of content across each channel does not need to be amplified, but we will design the site, and content structure to facilitate future content sharing and lead generation.
Shared Beliefs
Because Resonance is the point in which your audience has a choice – to read/watch/engage or not – this is a pivotal moment for your brand. By identifying, and executing upon a shared belief, your brand will have a better opportunity to engage.
Storytelling and Unmet Needs
This goes back to our core belief for B2B and B2C content that we identified earlier: Brands that talk about themselves (talk to themselves), experience far lower engagement than brands talk about what they do for their customers.
Our Process
Step 1
Establish channel, strategic and communication objectives.
Step 5
6-month content calendar creation.
Step 2
Establish a brand POV and voice.
Step 6
Content development and deployment.
Step 3
Align on an escalation procedure.
Step 7
Social listening and moderation.
Step 4
Channel set-up and profile optimization.
Step 8
Monthly reporting and analytics.
While this is just a sampling of our process and perspectives on Content Marketing Social Media, we’ve included three short case examples of current work we’re using to build our clients’ businesses. Most importantly we want to communicate that we need to work with you to create the right strategy for your unique business and market.